Building a custom website is crucial in today’s world.
Let’s sit down and layout a plan to "show off" what you do and have a website that POPS.
From a small website, large website or ecommerce, I can help.
Your website is the landing page for your business, but it can be hard to direct traffic to your website without help.
Potential clients and customers don't care how great you are, they care about whether or not you can help them. All marketing you do should focus on the problems you solve and how you'll make your prospects' lives better.
There will come a time in your business or personal promotion when you need some additional help with marketing.
Social Media, Search Engine Optimization
Search Engine Marketing, Google My Business & Reviews.
Whether it’s performing a search, opening an app, visiting a website or watching a video, people turn to their mobile device to get answers.
Having a mobile friendly site is so important.
From smart phones, to tablets it has to be easy to interact on a website.
People have consistently accessed the internet from their mobile phone or tablet more than from a desktop or laptop computer. Desktop traffic has actually been decreasing for more than a decade and mobile internet use continues to grow.
Back in 2017, it was predicted that by the end of 2019, mobile would account for 79% of all web traffic. This could mean that people are looking at the desktop version of your website only 20% of the time. And if your site doesn't work well or look right on a mobile device then you will lose your audience. Studies show people will simply stop visiting it in favor of a site that provides a better mobile experience.
CLAIM YOUR LISTINGS:
Google is the most powerful and popular search engine, every second there are 54,907 searches globally and it has loads of great resources on offer as well. By taking advantage of Google’s resources you will also make your business more easily searchable. One of the best things to do is claim your listings. It’s important to make sure you’re including key contact and location information on your website and Google my business profile. According to research by comScore, address and location are the primary pieces of information sought by local searchers. Here are some of the other types of info searchers are looking for:
Location, Phone number, Products or services
Opening Hours,Driving directions
Coupons and special offers
Ratings and reviews
Given the desires of local searchers, it’s important to keep your content concise and actionable.
Social Media can have a huge impact as it can put you in front of a huge targeted audience in a relatively informal setting. It’s also great for backlinks, getting your content shared and increasing the awareness of your brand. Having your own profile to link to also reinforces your brand image and gives you a good link back to a very highly ranked source. These social media profiles are very relevant for your brand and can be used to protect your reputation from other companies or unwanted press articles appearing in brand related search terms.
OPTIMIZE FOR SEARCH:
If you want your site to show up in the search engines, then you have to make sure that the terms that people would use to search for your type of product or service are on your site for the search engines to see. For example, if you are a Dentist, your potential customers might be searching for “loose tooth”, “straighten my teeth” rather than just “dentist”. Find out what your customers search for, and then optimize your site for these words and phrases.
PRODUCE QUALITY CONTENT:
Search engines are hungry for fresh content on websites. They see it as a measure of how up to date and relevant a site is. If you produce a great, fully optimized website don’t think you have done it once and can leave it forever without updating it. You need to add new content to your website regularly, not least because if people see that there is a lot of fresh new information they are more likely to come back time and time again. The more good quality content you have, the greater the opportunity you have to have your website presented to a targeted user in search.
GROW YOUR CLIENT LIST:
There should be a focus, a desired result so to speak, for everything that you do online. If you are going to create a website and provide educational, entertaining and enlightening content for your target audience then you should enable those targeted users to take the next step and become leads and future clients of your business.
Social Proof is very important. Think of any major purchase you’ve made and the chances are you did some research online. Customer reviews and feedback are often more valuable than a blurb or product description. They show that real people have bought, used and enjoyed the product or experience enough to come back and review it.
Feedback is how we get better. It tells us what our audience needs and what they want to see.
MANAGE YOUR REPUTATION:
The internet is a huge open forum and no matter how many happy customers you have there will always be someone who leaves a bad review or a negative comment. While you can never stop these entirely, you need to be aware of what is being said about you online and make sure that you control your image and reputation as tightly as possible. With our reputation program we make it easy to manage this. We will also compare your online presence to 5 of your compeditors. What they are doing compared to what you are doing and what the gaps are.
Sell your products and sevices on line and have your clients check out.
Its been said that pictures say 1000 words. Make sure your website is full of pictires that help promote and build your brand.
Are your customers raving about you on line and social media? Share their great stories to help turn potential customers into loyal ones.
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Make Big Announcements
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
With our easy reviews program, you can easily text or email your clients to leave a review.
when they complete the review, you can decide if you want to post the review or not. If you want to post them, then we will post them to all the major review sites to help boost your reputation.
Put your best foot forward and make a great impression.
Custom, beautiful business cards. Includes design. We use your logo and business colors and tie in your brand.
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